Building meaningful experiences that bring
business impact.
Product Designer specializing in Product-Led Growth (PLG) and measurable business impact. 7+ years of experience crafting scalable SaaS and B2C products across global markets.
Selected Works
01 — 06
Safari Nursery
Increasing Day 1 return rates by +3.5pp through behavioral design and rapid iterative testing within a Scrum framework.
Bounce: Checkout Funnel Optimization
Achieving an +8% lift in checkout conversion via UX architecture optimization and strategic copy interventions.
Turn Research into Growth
A CRO Audit that uncovered a core communication problem and built a roadmap to fix it.
UX Intervention for a Legal Provider Web App
Rescuing a stalled product by restructuring its information architecture and conducting Usability Testing to unblock project delivery.
ENARM: Plataforma de Estudio de Especialidades Médicas
Cómo un enfoque UX transformó una plataforma obsoleta en una experiencia de aprendizaje flexible y autogestionable.
The Lever: A Website Redesign
A visual overhaul for a nonpartisan investigative news outlet.
Designing for clarity, trust, and growth.
Discovery & Strategy
I start with questions, not screens — defining the right problem before designing the solution.
Growth & Adaptation
I design for growth — leveraging behavioral psychology and funnel data into optimization strategies, powered by AI.
Trust & Clarity
I design for trust — transforming fragmented, complex legacy systems into intuitive, actionable, and transparent architecture.
"... What truly stands out about Laura is her ability to seamlessly merge creativity with strategic thinking. She doesn't just design, she crafts experiences that not only look amazing, but also convert."
Francisco Mastromauro
Webflow Expert & Enterprise Partner